Olivia Booth
Creative Multipotentialite
My Work
Redesigned Album Art - Rumours by Fleetwood Mac
Designer -- Winner of Silver Addy Award
This was my final project for a design class in college. We were assigned a 'redesign' of whatever creative packaging we wanted, and being the music-lover I am, I chose 'Rumours' by Fleetwood Mac. I was inspired especially by the drama surrounding the album at the time of its release (bit of a music history buff here), and I wanted to showcase that through the design.
Posters for a Cause
Designer
For this assignment, we were told to pick a nonprofit organization to make posters for. Being an animal lover and carer for all living things, I chose the World Wildlife Fund. The concept of the campaign is centered around stopping illegal poaching and the manufacturing of luxury goods made from endangered animals, such as leopard skin rugs and fur coats.
Magazine Spread
Designer
This was such a fun project! I've always been drawn to The Rolling Stone magazine and have been subscribed to it for years, and in this class project, I got to recreate a spread from the iconic magazine about a musician of my choice.
Riff Raff is a rapper from Texas who has always been quite the eye-catcher, with his colorful clothing and interesting facial hair. The text content of the article is from an interview with the rapper, but the layout and more visual page is of my creation.
Logo Designs
Designer
Bright Blue is a marketing agency on the campus of Butler University that was founded my Junior year of college there. One of my design classes helped out with some of the original branding, and it was a really great opportunity to practice my logo design skills. Bright Blue's main value was innovation, which made me think of light bulbs (Eureka!) and lightning bolts, like an idea striking. It was fun to find different ways to tie in the aspects of the business, like their values, name, and location.
Custom Card Designs
Designer
One of my favorite things to do is to make cards for my friends. Birthdays, going-away-to-college parties, you name it. I love to incorporate pop culture and memes into these cards, especially when the reference has a special place in the recipient and I's friendship. Here are a few examples.
Tai Pei
"Let's Get Steamy"
Director, Producer, and Editor -- Winner of Silver Addy
I had the incredibly educational, fun, and at-times stressful (but always fun) opportunity of competing in the National Student Advertising Competition with a group of my classmates. I was one of the Creative Directors and the Videographer, which was a great way to get leadership experience, as well as sharpen my video skills.
'The College Candle'
Writer, Director, Producer, and Editor
I created this commercial for the aptly-named 'College Candle' for one of my digital media classes. The idea for the concept came from a problem many college students encounter in their lives: smelly apartments thanks to dirty dishes, neglected trash, and week-old laundry. This was a super fun project, and it really opened up video as a new avenue for my humor.
'Clouds' Lyric Video
Animator
I've always loved watching lyric videos of my favorite songs to really focus in on the lyrics. When I learned how to animate in Adobe After Effects, I was super excited to start messing around with my own lyric videos. This one has been my favorite, by far. Song: 'Clouds' by BORNS.
Earth Charter Indiana Website
Designer
This class project was an incredible opportunity to work with one of the local nonprofits in Indianapolis in an effort to improve their online presence. Their website at the time was really nice to look at, but user research we conducted revealed that most visitors to the site had no idea what the organization did or even how they could volunteer. For the redesign, I focused on cleaning up the home page to showcase what the organization did and how visitors could join their cause.
Good Karma Charm Co.
Designer, Developer, Branding
For my design capstone, I designed and developed a website for my mother and I's hypothetical nonprofit jewelry business. On top of designing and developing the website itself, I got to build the brand from scratch, which was really fun.
Photography
